Marine Taxi Google Ads
- Industry: Transportation
- Duration: 30 Days
Problem / Challenge
The marine taxi service was struggling to generate consistent bookings through Google Ads, especially during peak tourist season. Most of the budget was being spent on broad travel-related keywords that did not convert into actual ride bookings. There was no proper call tracking or booking form tracking in place, and competition from local ferry operators and tour services was driving up the cost per click.
Our Strategy
We restructured the Google Ads account focusing on high-intent keywords such as “water taxi near me,” “private boat transfer,” and “harbor taxi service.”
Created location-targeted campaigns around popular docks, marinas, and tourist areas.
Implemented accurate call and booking form tracking.
Optimized ad copy emphasizing fast pickup, private service, and same-day availability.
Added negative keywords to filter out ferry schedules and general tourism searches.
Launched remarketing campaigns to capture visitors comparing transport options.
Results:
• 1,260 direct ride booking enquiries generated
• 36% reduction in cost per booking
• 3.9x return on ad spend (ROAS)
• 57% increase in peak-season reservations
• Achieved consistent daily booking flow within 21 days