Loan & Credit Canada – High-Quality Finance Lead Growth
- Industry: Banking & Finance
- Duration: 40 Days
Problem / Challenge
The client was running Google Ads in the highly competitive Canadian loan market but struggling with extremely high cost per click and low-quality leads. Many enquiries were unqualified applicants with poor eligibility, resulting in wasted ad spend. There was no proper funnel segmentation for different loan types, and conversion tracking was incomplete, making it difficult to measure real ROI.
Our Strategy
We restructured campaigns by loan type (personal loans, bad credit loans, debt consolidation).
Focused on high-intent keywords such as “apply for personal loan Canada” and “fast loan approval online.”
Implemented strict negative keyword filtering to eliminate low-intent traffic.
Created qualification-focused landing pages to filter serious applicants.
Set up advanced conversion tracking for approved applications and calls.
Optimized bidding strategy toward cost-per-acquisition (CPA) instead of clicks.
Launched remarketing campaigns to capture users comparing lenders.
Results:
• 1,140 qualified loan applications generated
• 41% reduction in cost per qualified lead
• 3.5x return on ad spend (ROAS)
• 63% improvement in lead qualification rate
• Consistent profitable performance achieved within 30 days