Home Surveyors UK
- Industry: Real Estate
- Duration: 60 Days
Problem / Challenge
The client was running Google Ads but receiving inconsistent property survey enquiries. Many clicks were coming from general property searches instead of high-intent keywords like “RICS home survey near me.” Cost per lead was rising due to strong competition across the UK market. There was no structured campaign segmentation or accurate form tracking, making it difficult to identify which ads were generating booked surveys.
Our Strategy
We rebuilt the Google Ads account with tightly themed campaigns targeting high-intent keywords such as “Level 2 Home Survey,” “Level 3 Building Survey,” and “RICS surveyor near me.”
Segmented campaigns by survey type and location.
Implemented accurate call and form tracking to measure real enquiries.
Optimized ad copy highlighting certified RICS surveyors and fast turnaround times.
Added negative keywords to eliminate irrelevant property-related searches.
Launched remarketing campaigns to re-engage users comparing survey quotes.
Results:
• 780 qualified property survey enquiries generated
• 39% reduction in cost per lead
• 3.6x return on ad spend (ROAS)
• 58% increase in booked Level 2 & Level 3 surveys
• Achieved stable daily enquiry flow within 30 days