Home Remodeling Google Ads Revenue Growth
- Industry: Construction
- Duration: 45 Days
Problem / Challenge
The home remodeling company was investing heavily in Google Ads but receiving inconsistent and low-quality leads. Many enquiries were for small repair jobs instead of high-ticket remodeling projects like kitchen and bathroom renovations. Cost per lead was high, and there was no proper tracking system to identify which campaigns were generating profitable jobs. Competition from larger remodeling brands was also driving up bidding costs.
Our Strategy
We restructured the account focusing on high-ticket remodeling keywords such as “kitchen renovation contractor” and “bathroom remodeling near me.”
Separated campaigns by service type and budget allocation.
Implemented full call tracking and form conversion tracking.
Created dedicated landing pages for each remodeling service with strong CTAs and project galleries.
Used smart bidding strategy focused on maximizing qualified leads.
Launched remarketing campaigns to capture visitors researching remodeling projects.
Results:
• 620 qualified remodeling leads generated
• 44% reduction in cost per lead
• 4.1x return on ad spend (ROAS)
• 73% increase in high-ticket project enquiries
• Closed multiple 5-figure renovation projects within the first 30 days