Chiro Florida Google Ads Growth
- Industry: Healthcare
- Duration: 30 Days
Problem / Challenge
Chiro Florida was running Google Ads but struggling to generate consistent appointment bookings. The campaigns were targeting broad keywords, leading to high ad spend with low-quality leads. There was no proper conversion tracking for phone calls and form submissions, making it difficult to measure real performance. Competition from other chiropractic clinics in Florida was also increasing the cost per click and reducing visibility.
Our Strategy
We restructured the entire Google Ads account with tightly focused, high-intent keywords such as “chiropractor near me” and “back pain treatment Florida.”
Implemented accurate call tracking and form conversion tracking.
Created service-specific landing pages with clear appointment booking CTAs.
Optimized location targeting to focus only on profitable service areas.
Added negative keywords to remove irrelevant searches.
Launched remarketing campaigns to re-engage website visitors and increase booked appointments.
Results:
• 940 qualified appointment leads generated
• 48% reduction in cost per lead
• 3.2x return on ad spend (ROAS)
• 61% increase in conversion rate
• Achieved consistent daily appointment bookings within 21 days